Cellar Stories

Wine takes its time. It can sit quietly for years, sometimes decades, becoming more interesting with age. The least we can do is store it properly while it waits. The golden rule - bottles, especially magnums, should lie flat, not stand upright. Why? It comes down to the cork. That small disc of bark is the only thing standing between your wine and the outside world. When a bottle lies on its side, the wine keeps the cork moist and sealed. Stored upright, the cork begins to dry out. Once that happens, air starts to seep in - and air...

You would not serve oysters on a paper napkin. And you should not pour Champagne into the wrong glass. For a long time, the coupe had its moment. All 1920s glamour and Gatsby nostalgia, it looked the part. But like many things from that era, it was more style than substance. The coupe lets bubbles escape too fast, losing the precision and energy that makes Champagne what it is. Then came the flute. Tall, narrow, and unmistakably elegant. It holds the bubbles better, which helps, but it leaves no space for aroma. And Champagne, as anyone who’s paid attention knows,...

When it comes to magnums, Bordeaux has long dominated the conversation. And while the region’s grandeur is undeniable, there’s a whole world of outstanding magnums beyond the Left and Right Banks. From the rolling hills of Tuscany to the sun-soaked vineyards of Napa Valley, winemakers across the globe are embracing the format - not just for its striking presence, but for the way it enhances a wine’s aging potential and complexity. If you're looking to venture beyond Bordeaux, here are some of the finest magnums from around the world. Italy: The Power of Super Tuscans & Brunello Few countries embrace...

At The Magnum Company, we put a lot of care into what goes inside our boxes - we are referring to the magnum of course - but we’ve come to realise just how much love people have for what’s outside them too. Our wooden boxes, once home to magnums of Champagne, claret, or gin, seem to have developed a bit of a life of their own. We always hoped they’d be appreciated, but we didn’t expect them to become everything from spice racks to wedding card holders. Over the years, customers have shared photos, stories, and the occasional DIY masterpiece...